Waco Furniture Warehouse launches audience-targeted cable TV campaign

Waco Furniture Warehouse, a no-frills dealer in high-quality, ready-to-deliver furniture, recently launched an audience-targeted cable TV campaign. The store’s commercials started running in Spectrum Reach’s Waco zone earlier this month. The cable company’s new AudienceApp technology allowed the furniture retailer to build a television schedule to place its commercials in programming most likely to be watched by consumers in the market for new furniture. Modern Media, a full-service media and marketing agency in Waco, coordinated the production and scheduling of the campaign.