Soma to Open New Location in Waco’s Central Texas Marketplace

Soma Intimates, a lingerie and loungewear brand, is set to open a new location in the Central Texas Marketplace this summer. The company, which was founded in 2004 by a team of women, is known for creating bras and underwear that are both comfortable and stylish.

Soma’s design team is led by women and is committed to innovating and improving its products to provide customers with maximum comfort and confidence. The brand has nearly 300 boutiques and millions of loyal customers across the country.

Soma’s Expert Fit Stylists can help size customers in the privacy of a fitting room, and the brand offers online fit tools and customer care for those who can’t visit a boutique in person.

In addition to its focus on creating quality products, Soma is also committed to giving back to the community. The company created the Soma Bra Donation to help women fleeing domestic abuse feel beautiful again, and has collected more than one million bras for women’s shelters across the country.

The new Soma location in the Central Texas Marketplace will feature interior tenant improvements to the existing retail lease space, with modification of a larger space into two smaller spaces to accommodate the new tenant. The estimated cost of the project is $415,000.

Image by Soma Intimates